Privacy Policy

Telltale is a service operated by Oliver Tuck Limited, a company registered in England and Wales under company number 15304467, with its registered office at Belmont Suite, Paragon Business Park, Chorley New Road, Horwich, Bolton, England, BL6 6HG.

For the purposes of UK data protection law, we are the data controllerfor the personal data described in this policy. We are registered with the Information Commissioner's Office (ICO) under registration reference [ICO registration number].

If you have any questions about this policy or how we handle your data, you can reach us at hello@trytelltale.com.

Data you give us directly

• Account and reservation details — your name, work email address and the company you work for, when you reserve a founder seat or create an account.
• Payment information — when you place a refundable deposit, your card payment is processed by Stripe. We do not see or store your full card number; we receive only a secure token and limited details such as the card's last four digits and expiry.
• Waitlist details — your email address, if you ask to be kept posted on launch.
• Correspondence — anything you send us by email or through support, and our replies.

Data we collect automatically

• Usage and device data — pages viewed, actions taken, approximate location, browser and device type, and IP address, collected through cookies and similar technologies (see section 9).

Telltale's core function is to read and organise information from official UK public records. As part of this, we process information about companies and the people connected to them, including some personal data of company directors and officers — for example a director's name, role, appointment date and the company they are associated with.

This information comes only from official, publicly available sources:

• Companies House — the UK register of companies and their officers.
• HMRC VAT register — the public VAT registration checker.
• The FCA register— the Financial Conduct Authority's public register.

We do not scrape private sites or buy grey-market data. Our lawful basis for processing this public-record personal data is our legitimate interests (and those of our business customers) in providing a tool that surfaces relevant, timely business information — balanced against the rights of the individuals concerned, who are listed in these registers in their professional capacity. If you are an individual named in these registers and wish to object to our processing, see section 8.

We use personal data for the following purposes, each with a lawful basis under the UK GDPR:

• To provide the service and your account — including holding your founder seat and price. Lawful basis: performance of a contract with you.
• To take and refund deposits and payments. Lawful basis: performance of a contract and compliance with our legal obligations (such as accounting and tax).
• To send service messages — receipts, launch updates relating to your reservation, and important changes. Lawful basis: performance of a contract and our legitimate interests.
• To send marketing — occasional product news, where you have opted in. Lawful basis: consent, which you can withdraw at any time.
• To operate and improve the product, keep it secure and prevent abuse. Lawful basis: legitimate interests.
• To surface public-record business information to our customers, as described in section 3. Lawful basis: legitimate interests.

We do not sell your personal data. We share it only with service providers (“processors”) who help us run Telltale, and only as needed:

• Stripe — payment processing for deposits and subscriptions.
• Our email provider (Resend) — to send receipts and updates.
• Our hosting and infrastructure providers (Vercel) — to run the website and service.
• Our analytics provider (Plausible) — to understand usage.

Each processor is bound by a contract requiring them to protect your data and use it only on our instructions. We may also disclose data where required by law, or to establish, exercise or defend legal claims.

Some of our providers may process data outside the UK. Where that happens, we ensure an appropriate safeguard is in place, such as the UK's adequacy regulations or the International Data Transfer Agreement (or UK Addendum to the EU Standard Contractual Clauses), so your data receives an equivalent level of protection.

We keep personal data only for as long as we need it. Account and reservation data is kept while your account or reservation is active and for a reasonable period afterwards. Payment and transaction records are kept for at least six years to meet UK tax and accounting requirements. Waitlist emails are kept until you unsubscribe. Public-register data is refreshed from source and retained while it remains relevant to the service.

Under UK data protection law you have the right to:

• access the personal data we hold about you;
• have inaccurate data corrected;
• have your data erased in certain circumstances;
• restrict or object to our processing, including processing based on legitimate interests;
• data portability, where applicable;
• withdraw consent at any time, where we rely on consent.

To exercise any of these rights, email hello@trytelltale.com. We will respond within one month. There is normally no charge, and we may need to verify your identity first.

We use cookies and similar technologies to make the site work, remember your preferences, and understand how the site is used. Essential cookies are always on; analytics and non-essential cookies are set only where permitted. You can control cookies through your browser settings and, where shown, through our cookie banner.

We take appropriate technical and organisational measures to protect personal data, including encryption in transit, access controls, and using reputable providers such as Stripe for payments. No system is completely secure, but we work to protect your data and will notify you and the ICO of a breach where we are required to.

We may update this policy from time to time. When we make material changes we will update the “last updated” date above and, where appropriate, let you know by email. This policy is currently at version 1.0.

For any privacy question or request, contact us at hello@trytelltale.com or by post at Belmont Suite, Paragon Business Park, Chorley New Road, Horwich, Bolton, England, BL6 6HG.

If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113. We would, however, appreciate the chance to address your concerns first.